Humancore Professional AI Advisor
Situation: Humancore, a seed-stage start-up, needed help defining its brand and launching a marketing website while building its product.
Action: Embedding as a fractional CMO, I conducted market research and worked with the Executive Leadership team to define its mission, vision, and positioning in the market. I also led the development of the Humancore website and a product video.
Stay tuned for more as I’m currently working on Humancore’s marketing plan for launch.
Credit Karma Personal Finance App
Situation: Credit Karma built a successful business by offering “free credit scores,” but it needed to expand its product offering and brand association in order to grow.
Action: I updated the company’s brand positioning to focus on helping people make “financial progress” by spearheading the evolution of its mission, vision, positioning, and design system across product and marketing. As Head of Product Marketing, I also helped launch several successful products including, Credit Karma’s Savings, Checking, and Relief Roadmap products.
Results: +8 point increase in positive brand perception and helped pave the path to Intuit’s acquisition of Credit Karma for $7.2 billion. (Additional results for product launches available upon request.)
LinkedIn Job Search App
Situation: LinkedIn wanted to increase engagement among job seekers.
Action: As a Product Marketing Manager, I conducted user research to make recommendations on key features for a new Job Search app. I also led the global go-to-market plan and marketing launch.
Results: Increased engagement among LinkedIn Job Seekers by 110%.
