Hi, I’m Mary.
I’m a brand, product marketing, and growth leader for startups ready to launch, scale, or transform.
I’m a fractional Chief Marketing Officer and advisor who helps startups and mission-driven brands unlock breakthrough growth. I specialize in finding product-market fit, sharpening positioning, and building scalable marketing engines that acquire customers, increase revenue, and drive retention.
With deep experience in fintech and generative AI, I translate complex products into clear, compelling narratives so your team can sell faster, market smarter, and stand out in crowded categories. I bring strategic leadership, execution velocity, and high-energy collaboration to align cross-functional teams, launch new products, and scale what works.
Experience
I started my career in NYC working at advertising, media, and design agencies, where I built and marketed brands, including HBO, Electronic Arts, and Intel. After earning my MBA from UC Berkeley-Haas, I moved in-house into leadership roles at LinkedIn and Credit Karma, managing and building cross-functional marketing teams. Most recently, I've been helping gen AI and fintech startups grow through my fractional CMO practice. This breadth and depth makes me a full-stack marketer and leader. You can learn more about my career on LinkedIn. When I'm not working, I'm exploring the Bay Area with my husband and two boys, hiking, swimming, and camping along California's coastline and mountains.
Services
From positioning to launch to growth, I help startups turn marketing into measurable results.
Brand and Product Marketing
Sharpen your positioning so the right customers instantly “get it” and choose you faster.
Build messaging that converts across your site, product, sales decks, and paid channels.
Go-To-Market Plans
Launch with a clear plan that drives adoption, not just awareness.
Define your audience, value proposition, and rollout strategy so your team can execute quickly and stay aligned to hit goals.
Growth Strategy & Marketing
Build a growth engine that increases pipeline, conversion, and revenue efficiently.
Prioritize the channels and experiments that move metrics now, then scale what works.
Approach
Collaborative
I believe in the power of collaboration to develop impactful marketing. As an extension of your team, I immerse myself in your business and goals. I work closely with you to develop a brand, go-to-market, or marketing plan that best represents your company and your goals.
Creative
Innovation and creativity are central to my approach. I am adept at tightly articulating your consumer or customer challenge and inspiring multi-functional teams to solve it with new technology and marketing for a truly effective and original result. I’ve won multiple Effies and Cannes Lions to prove it.
Data-Driven
I mine your data for stories, insights and inspiration to solve marketing challenges. To help you achieve the highest marketing ROI possible, I test and optimize messages and creative across your multi-channel marketing funnel.
Generative AI Advisor
I joined this generative AI startup pre-product as a founding executive to define the brand, clarify positioning, and help build the go-to-market plan. I established the marketing function, led early user research, and partnered closely with Sales to launch the enterprise GTM motion, helping to drive $30M+ in early pipeline.
Projects
Personal Finance App
Credit Karma needed to transform in order to continue to grow. I evolved Credit Karma's brand positioning from "free credit scores" to "financial progress," spearheading changes to its mission, vision, positioning, and design system while scaling Product Marketing to launch new products. This evolution helped enable Credit Karma to enter new lines of business, double revenue, and get acquired by Intuit for $7.2 billion.
Job Search App
LinkedIn wanted to increase engagement among job seekers, so I led the global go-to-market plan and marketing launch for LinkedIn's Job Search app. I also conducted user research to inform key feature recommendations. This work increased job seeker engagement by 110%.
Testimonials
"Mary is a great collaborator and synthesizer. I would highly recommend Mary for any company that needs a leader who is able to set a vision while also building out a team."
-Greg Lull, CMO at Intuit Credit Karma
"Mary excels in every aspect of the marketing suite. I am grateful to have collaborated with her, and I am confident she will bring the same competence and reliability to any team she joins."
-Deb Kawamoto, VP of Design at Vanta
Get in Touch
Schedule a free 1:1 introductory session with me to discuss your marketing needs.
Ways of Working Together
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We'll start with a free consultation to determine your marketing needs (and if we'll make great collaborators).
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Fractional Chief Marketing Officer
For companies that don't yet have a full-time CMO, I embed with your team as your head of marketing on a part-time basis. I oversee all aspects of your marketing and help bring in specialized freelancers if needed (e.g. designers, copywriters, etc.)
Project Based
I can also work on your business as a project. We can scope a Statement of Work based on an hourly estimate of the time required to complete the project.
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).