Hi, I’m Mary.

I help mission-driven companies grow by creating powerful brands and marketing.

As a fractional Chief Marketing Officer and advisor, I help start-ups and mission-driven brands drive double and triple-digit growth. My expertise lies in helping companies find product-market fit, nail their brand positioning, and scale marketing to acquire consumers, drive revenue, and boost engagement. 

My strategic marketing leadership and enthusiasm enable me to inspire multi-discipline teams to solve business challenges by innovating with technology to develop new products and scalable marketing. I excel at brand and growth strategy as well as digital transformation, thereby ensuring brands reach their full potential.

Experience

I started my career in NYC and have over 15+ of experience working in agencies, including brand strategy and design, media planning and advertising.  After earning my MBA from the University of California Berkeley-Haas, I moved into marketing consumer technology at LinkedIn and Credit Karma in leadership roles where I built my career leading cross-functional marketing teams.  This breadth and depth of experience enables me to be a full-stack marketer and leader. Today I help start-ups and mission-driven companies to scale. You can learn more about my career on LinkedIn. When I’m not working, I’m enjoying the Bay Area with my two boys and husband as we hike, swim and camp along California’s beautiful coastline and mountains.

Services

I can help you with…

Brand Strategy & Management

Build the foundation for a new brand or pivot to become one that will break through the category and attract the right consumers.

Define your brand’s mission, vision and positioning by analyzing your company, customer, product, and competitors for meaningful insights.

Go-To-Market Plans

Develop a launch plan for a new product or service and lead you through a 6-step framework to product market fit.

Lead or commission the research you need to ensure a successful launch.

Growth Strategy & Marketing

Define your growth strategy and marketing plan across multiple channels.

Optimize your marketing funnel and channels for the highest ROI possible.

Approach

Collaborative

I believe in the power of collaboration to develop impactful brands and marketing. As an extension of your team, I immerse myself in your business and goals. I work closely with you to develop a brand, go-to-market or marketing plan that best represents your company and your goals.

Creative

Innovation and creativity are central to my approach. I am adept at tightly articulating your consumer or customer challenge and inspiring multi-functional teams to solve it with new technology and marketing for a truly effective and original result. I’ve won multiple Effies and Cannes Lions to prove it.

Data-Driven

I mine your data for stories, insights and inspiration to solve marketing challenges. To help you achieve the highest marketing ROI possible, I test and optimize messages and creative across your multi-channel marketing funnel.

Generative AI Advisor

After conducting market research, I helped to define this start-up’s mission, vision, and positioning. I also launched the company’s website, including a video representing the vision for the product.

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Projects

Personal Finance App

I updated Credit Karma’s brand positioning from “free credit scores” to focus on helping people make “financial progress” by spearheading the evolution of its mission, vision, positioning, and design system across product and marketing.  I also helped launch several successful products including, Credit Karma’s Savings, Checking, and Relief Roadmap.

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Job Search App

As a Product Marketing Manager, I led the global go-to-market plan and marketing launch for LinkedIn’s Job Search app. I also conducted user research to make recommendations on key features for the app.

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Testimonials

"Mary is a great collaborator and synthesizer. I would highly recommend Mary for any company that needs a leader who is able to set a vision while also building out a team."

-Greg Lull, CMO at Intuit Credit Karma

"Mary excels in every aspect of the marketing suite. I am grateful to have collaborated with her, and I am confident she will bring the same competence and reliability to any team she joins."

-Deb Kawamoto, VP of Design at Vanta

Get in Touch

Schedule a free 1:1 introductory session with me to discuss your marketing needs.

Ways of Working Together

  • We'll start with a free consultation to determine your marketing needs (and if we'll make great collaborators).

    1. Fractional Chief Marketing Officer

      For companies that don't yet have a full-time CMO, I embed with your team as your head of marketing on a part-time basis. I oversee all aspects of your marketing and help bring in specialized freelancers if needed (e.g. designers, copywriters, etc.)

    2. Project Based

      I can also work on your business as a project. We can scope a Statement of Work based on an hourly estimate of the time required to complete the project.

  • Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).

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