Hi, I’m Mary.
I’m a brand and growth leader for startups ready to launch, scale, or reposition.
As a fractional Chief Marketing Officer and advisor, I help startups and mission-driven brands drive breakthrough growth. My expertise lies in helping companies find product-market fit, nail their brand positioning, and scale marketing to acquire consumers, drive revenue, and boost engagement.
My strategic marketing leadership and enthusiasm enable me to inspire multi-discipline teams to solve business challenges by innovating with technology to develop new products and scalable marketing. I excel at brand and growth strategy as well as AI transformation, thereby ensuring brands reach their full potential.
Experience
I started my career in NYC and have 15+ years of experience working in agencies, including brand strategy and design, media planning and advertising. After earning my MBA from the University of California Berkeley-Haas, I moved into marketing consumer technology at LinkedIn and Credit Karma in leadership roles where I built my career leading cross-functional marketing teams. This breadth and depth of experience enables me to be a full-stack marketer and leader. Today I help start-ups and mission-driven companies to scale. You can learn more about my career on LinkedIn. When I’m not working, I’m enjoying the Bay Area with my two boys and husband as we hike, swim and camp along California’s beautiful coastline and mountains.
Services
From positioning to launch to growth, I help startups turn marketing into measurable results.
Brand Strategy & Management
Sharpen your positioning so the right customers instantly “get it” and choose you faster.
Build messaging that converts across your site, product, sales decks, and paid channels.
Go-To-Market Plans
Launch with a clear plan that drives adoption, not just awareness.
Define your audience, value proposition, and rollout strategy so your team can execute quickly and stay aligned to hit goals.
Growth Strategy & Marketing
Build a growth engine that increases pipeline, conversion, and revenue efficiently.
Prioritize the channels and experiments that move metrics now, then scale what works.
Approach
Collaborative
I believe in the power of collaboration to develop impactful brands and marketing. As an extension of your team, I immerse myself in your business and goals. I work closely with you to develop a brand, go-to-market or marketing plan that best represents your company and your goals.
Creative
Innovation and creativity are central to my approach. I am adept at tightly articulating your consumer or customer challenge and inspiring multi-functional teams to solve it with new technology and marketing for a truly effective and original result. I’ve won multiple Effies and Cannes Lions to prove it.
Data-Driven
I mine your data for stories, insights and inspiration to solve marketing challenges. To help you achieve the highest marketing ROI possible, I test and optimize messages and creative across your multi-channel marketing funnel.
Projects
Personal Finance App
I updated Credit Karma’s brand positioning from “free credit scores” to focus on helping people make “financial progress” by spearheading the evolution of its mission, vision, positioning, and design system across product and marketing. I also helped launch several successful products including, Credit Karma’s Savings, Checking, and Relief Roadmap.
Job Search App
As a Product Marketing Manager, I led the global go-to-market plan and marketing launch for LinkedIn’s Job Search app. I also conducted user research to make recommendations on key features for the app.
Testimonials
"Mary is a great collaborator and synthesizer. I would highly recommend Mary for any company that needs a leader who is able to set a vision while also building out a team."
-Greg Lull, CMO at Intuit Credit Karma
"Mary excels in every aspect of the marketing suite. I am grateful to have collaborated with her, and I am confident she will bring the same competence and reliability to any team she joins."
-Deb Kawamoto, VP of Design at Vanta
Get in Touch
Schedule a free 1:1 introductory session with me to discuss your marketing needs.
Ways of Working Together
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We'll start with a free consultation to determine your marketing needs (and if we'll make great collaborators).
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Fractional Chief Marketing Officer
For companies that don't yet have a full-time CMO, I embed with your team as your head of marketing on a part-time basis. I oversee all aspects of your marketing and help bring in specialized freelancers if needed (e.g. designers, copywriters, etc.)
Project Based
I can also work on your business as a project. We can scope a Statement of Work based on an hourly estimate of the time required to complete the project.
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).